You can create email templates with images in several ways. Here are some examples of two popular methods:
1. HTML - Using Template Builder
Using the Template Builder software inside the e-Marketing platform you can create your own html template in 3 easy steps which guarantees a professional looking email campaign such as the example shown below:
Another option is to paste in the html code designed by a graphic designer into our software but this can look slightly different in our e-Marketing software, meaning that the email will still require some editing.
Using multiple images which are embedded into the template you can then set up links from each image to either a URL page or a PDF document.
Please click here to read our guidance on image sizing if using HTML code.
If you are using text and images together please bear in mind that good practice is to use a 60/40 text to image ratio as this is less likely to be blocked by spam filters that an email with lots of images and less text.
Please click here to read more about improving the content of your email campaign to help ensure it reaches the inbox.
2. Basic way - Insert a large image flyer into your template
You will require a graphic designer to do the artwork to create the image in either PNG or JPEG format that will be used as your main email template with a call to action link.
This entire image can be inserted into the email template which will form the main 'body' of your email campaign.
The disadvantage of this is that you can only have one URL link on the image as it is not possible for multiple links to be set up from one image.
If you want to have multiple links then you would be better to use the Template Builder software option as shown in option 1.
The downside with it just being an image email is that potentially your email could be blocked by spam filters as sending one single image can be a red flag as email servers suspect the message is spam.
You could also risk recipients not being able to download your image file inside their email client.
If you have any questions about either of the above options please contact our Support Helpdesk so that we can advise you.